June 22, 2020

London - The mechanism for using videos as a new fundraising strategy for civil society organizations has received increasing attention recently, with 57% of people who watch civil society organizations videos go on to donate.

Although this interest was apparent before the Covied-19 epidemic, now, with many people isolating at home, the use of digital media and videos has become a successful way that potential donors to connect with civil society organizations. The organization's ability to create a video that inspires people is far more important as a successful fundraising strategy during Covid-19 epidemic.

In this publication, 7 important tips that will help civil society organizations in preparing a successful and compelling fundraising video